Charge what your work is worth

Most small business owners set their prices once and never touch them again, even as costs keep climbing. These skills help you figure out what you should really be charging, tell customers about a price change, and hold your ground when someone pushes back.

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What owners are asking

Real questions from owners online, reworded and anonymous.

I dropped my prices to get more orders and now I'm busier than ever. Is there any profit left in it?
Other shops tell me I'm giving my work away, and I'm booked solid. Am I just too cheap?
My sales went up this year but I'm taking home the same. Where's the money going?
Every supplier invoice is higher than the last, but my prices haven't moved. Which ones do I fix first?

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