Charge What You're Worth

Write a price-increase letter

You're raising prices and dreading telling customers.

What you'll need

  • Old and new prices
  • The date the change takes effect
  • The main reason for the change

What you'll get

  • A customer letter
  • A shorter text version
  • Answers to the three likeliest replies

How it works

Gives plenty of notice, explains the change once, and doesn’t over-apologize. It thanks customers for staying with you.

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