Brooke Hill

Owner · Swella

Brooke is the CEO and Co-founder of Swella, a tech-enabled braid bar with three locations between Atlanta and Charlotte that do over $1M a year in sales.

Guides by Brooke

Keep Customers Coming Back14 min read
How do I get customers to come back?
How to spot a regular who's drifting, book the next visit before they leave, follow up after a job, and win back the ones who stopped coming, with the exact words to use.
Stop Doing Everything Yourself14 min read
How do I stop doing everything myself?
A one-week time audit, a table for what to hand off first, a copy-ready SOP template, and a weekly check-in that doesn't turn into micromanaging.
Charge What You're Worth13 min read
How do I raise my prices without losing customers?
How to tell if you're undercharging, how much to raise, how much notice to give, and the exact words to use in person and in writing.